Develop an advertising campaign Coursework Example | Topics and Well Written Essays - 1250 words

Develop an advertising campaign - Coursework ExampleThe performance campaign will rollick well known sports railroad car expert drivers, including Richard A iiod, who is a world class driver and instructor specialising in the Porsche and Ferrari cars. The second expert driver to feature in the campaign is Aaron Scott, who has sported in the GTs and Formula 3 sports cars for the past fifteen years. He has been a well known instructor for the Carrera Cup and the GT cup.The choice of the two experts was conditioned at increasing the effects of celebrity endorsements, which have a profound appeal to the social elevation and the sense of belonging of the upcoming buyers of the Nissan Skyline GTR R34 and also sporting car enthusiasts. Through the car, the campaign should bring the mark of excellence, performance and expert status in the ownership of the Nissan Skyline GTR R34. By focusing on the image and the aura communicated by the sporting world, the new buyers and enthusiasts of t he car will ontogenesis the uptake of the car (Macdonald & Sharp, 2003).The sports car brands that the company is competing with in this segment include Toyota supra, Honda NSX, Mazda RX-7 and Mitsubishi Lancer. Through the advertising campaign, the company hopes to scoop to a greater extent market from its competitors, by positioning the car as a well-priced sports car fit for racing (Niraj & Pillutla, 2000).2) channelize the perception of the public about the Nissan brand, by demonstrating that it is the number one competitor among performance class of vehicles, with the aim of increasing its presence in sporting outcomes.The purpose of the advertising campaign is that of reassuring the customers, sporting event organizers and media users that the Nissan Skyline GTR R34 is very successful and the best performance vehicle in the world.2) Increase the production cognitive content of the GTR R34 sports car in the company by 20 percent, which will cater for the increase in the inc rease of demand arising from the