Book Review of Drinking Essay

Caroline Knapp writes eloquently and honestly, yet often starkly, about her life as a â€Å"functioning alcoholic. † Ms. Knapp graduated Magna cum laude from Brown University, was a contributing editor at New Woman magazine as well as the Boston Phoenix. She wrote for many other magazines as well and was the author of Alice K’s Guide to Life. She was born into an upper-class family, one of two twin girls, daughter of a psychoanalyst father and an artist mother. Yet despite all the gifts seemingly bestowed upon her, from her earliest memories Ms. Knapp felt that she was different in some way; that she needed something to sustain her and help her travel through life; her particular crutch became alcohol. Carolyn’s family, though a model of respectability and stability on the outside, had their own particular demons to deal with. Carolyn’s father was described as â€Å"cold, remote, and inaccessible, an alcoholic involved in extramarital affairs. † (Handrup, 1998, p. 1). Her mother seemed to be â€Å"preoccupied with breast cancer throughout much of Knapp’s childhood,† and â€Å"was seemingly unaware of the inner life of her children. † (p. 1). Carolyn relates stories of her father’s previous marriage which produced three children, and the confusion that came along with the ex-wife and the younger son who was born with fetal alcohol syndrome and whose erratic behavior frightened Carolyn. The theory of nature causing alcoholism pretty much goes out the window on this particular case as Carolyn’s twin sister Becca never turned to alcohol or any other addictive behavior to cope with a life that virtually mirrored Carolyn’s own. The disability of any alcoholic seems to be an intense need for protection; an inability to weather the storms of life alone, the absolute craving for a friend, a lover that will carry them through the rough times. In fact, Ms. Knapp felt about alcohol the exact same way she imagined others felt about their lovers. It was something she craved, obsessed over, and thought about constantly. Ms. Knapp’s â€Å"rough times† in life soon translated into absolutely anything at all, good or bad. The sun was shining, or it wasn’t, the cashier at the grocery store was unfriendly, or perhaps too friendly, somebody died, a baby was born. Every nuance of life became too difficult to deal with, the emotions that accompanied normal day-to-day living were too much to process without a drink—or two, or three, or four. Ms. Knapp wryly notes that living without alcohol is like being â€Å"forced to live alone without the armor. The armor, of course, is protection from all the things we might actually feel, if we allowed ourselves to feel at all;† (Knapp, 1996, p. 113) Comfort became an absolute necessity, and Caroline remembers that from the time she was able to sit in her mother’s lap she would rock herself back and forth, and that this bizarre behavior continued for more years than she cared to remember. â€Å"Later I developed a more elaborate system: I’d get on my knees and elbow and curl up in a ball on the bed facedown like a turtle in its shell, and rock away, for hours sometimes†¦I was deeply embarrassed that I did this, ashamed of it, really, but I needed it. I needed it and it worked. The truth? I did this until I was sixteen. The rocking was just like drinking. † (Knapp, 1996, p. 62). So, from the comfort she derived from rocking–for hours sometimes– Caroline â€Å"graduated† to a more sophisticated form of self-comfort—alcohol. She never came to a satisfactory conclusion as to why that comfort was so essential to her. â€Å"I still don’t know, today, if that hunger originated within the family or if it was something I was simply born with. In the end I don’t suppose it matters. You get your comfort where you can. † (p. 61). While Knapp faced few serious medical issues as a result of her alcoholism, she nonetheless suffered through the physical challenges her addiction brought such as the soon-daily hangovers, headaches and nausea. She suffered blackouts on occasion, and another woman one day remarked about all the tiny broken blood vessels on her nose—a classic sign of the habitual drinker. Knapp combined two addictions for a period of time; anorexia and alcoholism. She felt like the anorexia gave her control over her life, and the alcoholism made it possible for her to continue the anorexia. She notes during her anorexic phase that â€Å"I simply couldn’t stand the starving anymore, couldn’t go on without some kind of release from the absolute rigor and vigilance and self-control, and I’d go out and eat like crazy and drink like crazy. These episodes were usually preceded by some glimmer of insight into my own loneliness, some gnawing sense that my hunger was more than merely physical. † (Knapp, 1996, p. 141). The psychological consequences of this intense need for protection in the form of alcohol were many; Knapp notes several times how impossible it was to maintain any type of intimacy in relationships when she had a whole secret life that nobody else knew of. She felt she was one person at work– the responsible, hard-working, intelligent and dedicated writer– another with each of her boyfriends, another with her parents and siblings, and perhaps could only let her true self come through when she was alone with her lover, her glass of bourbon. Caroline felt an emptiness deep inside, that nothing could counteract except alcohol. She also felt an enormous sense of powerlessness in her own life, and described it in this way: â€Å"As a rule, active alcoholics are powerless people, or at least a lot of us tend to feel that way in our hearts. † (Knapp, 1996. p. 178). Perhaps because she was a classic example of the functioning alcoholic, few people in Caroline’s life ever mentioned her drinking to her as being a problem. When her mother told her that perhaps she was drinking a bit too much, Caroline promised she would only drink two drinks a day, no matter what. When she was unable to keep that promise, she found one excuse after another. Her own sister, while realizing the problem, skirted the issue with Caroline. While Becca didn’t come right out and say that she thought her sister was an alcoholic, Caroline felt shame because she knew on some level her sister knew. Friends and boyfriends alike, seemed to accept the fact that Caroline drank, never seeing much below that superficial level of awareness. Although there were moments of clarity when Knapp realized she must stop drinking, (such as the time she was drunkenly swinging her best friend’s two daughters around and fell down, narrowly missing injuring the children), in the end it was no one thing that prompted her to enter rehab. She felt that it would take â€Å"great courage to face life without anesthesia,† (Iaciofano, 2004, p. 13) yet, in the end, she was able to pull that very courage from somewhere deep inside herself. Ms. Knapp’s story, full of bad relationships, years of self doubt and pain, strong addictions and family issues, psychologically goes far beyond the disease of alcoholism itself, and offers tremendous insight into the gut-wrenching need for something to ease the pain that life inflicts. Ms. Knapp notes that â€Å"You take away the drink and you take away the single most important method of coping you have. How to talk to people without a drink†¦.. How to experience a real emotion—pain or anxiety or sadness—without an escape route, a quick way to anesthetize it. How to sleep at night. † (Knapp, 1996, p. 254). References Handrup, Cynthia Taylor. (July-September 1998). Drinking: A Love Story. Perspectives in Psychiatric Care. Retrieved April 20, 2006, from http://www. findarticles. com/p/articles/mi_qa3804/is_199807/ai_n8791537/print Iaciofano, Carol. (June 16, 2004). Lyrical Essays Trace a Woman’s Short Yet Rich Life. Globe. Retrieved April 21, 2006 from http://www. arlindo-correia. com/061203. html Knapp, Caroline. (1996). Drinking: A Love Story. New York, Bantam Dell, A Division of Random House.

The Argument Against Same-Sex Marriage

The notion that for every wrong done there should be penalty to a similar degree is known to people since time immemorial. There was a time when a state did not consider personal injuries to be crimes against society and it was only a matter between two families. At present such matter is taken over by the state and is immensely considered to be criminal behaviour. If it is proved that one has murdered, he or she is usually sententenced to life imprisonment. But is this penalty appropriate for such a heinous crime?Should capital punishment be reinstated? Do many people deeply support it? There is a well-known quotation widely used in Mahatma Gandhi‘s policy of non-violence which states: â€Å"An eye for an eye leaves the whole world blind†. If we respond to every single injury, in our society there would be no need for laws and we could all be primitive again. To put one to death in the electic chair to show that murder is wrong is contradiction in policy that confuses c riminals and undermines any criminal deterence capital punishment was intended to have.The most recent FBI data clearly demonstrates that countries with the death penalty actually have higher murder rates than those without. Moreover, study after study has found that the capital punishment is much more expensive than live in prison as the process of it is far more complex than for any kind of crime. The largest costs come at trial stages when it is decided whether or not sentence defendant to death. This shows that countries do not need this extreme threat to prevent crime. The anti-death-penalty morality arguments of some Christians are persuasive to many.It is assumed that God commanded â€Å"You should not murder† and that this is a clear instruction with no exceptions. According to Christians, only God should create and destroy our lives. Opponents of capital punishment vemently believe that execute one using an electric chair is the kind of revenge and human judgment tha t Jesus so often warned against. Therefore, death penalty is incompatible with a teaching which emphasises forgiveness and compassion that are fundamental tenets of Christianity. Futhermore, some Christians argue that in many countries the imposition of the death penalty is biased against the poor.Since Christian teaching is to support the poor, Christians are highly likely to be called the opponents of death penalty. Some people argue that the death penalty may bring a closure to the victim’s family. They would not have to worry that it could happen to another family. However, some families of murder victims are against it on the moral grounds. They deeply believe that death penalty will do the same damage to families like theirs. It is widely assumed that it would be a better punishment if someone would die repenting and trying to make up for crimes.When people have been killed there is no chance of rehabilitation that makes criminals see their mistakes and there is a possi bility that these previously dangerous people will turn into productive citizens that contribute to society and help make life better. The system can make tragic mistakes. No reliable data could show how many people have been executed for crimes that they did not commit. Unfortunately, such errors do occur. A film „The Life of David Galeâ€Å" makes overwhelming impression convincingly demonstrating a life of a man who is found guilty of murder and awaits his execution.The entire movie is designed to show what happens when an innocent man is sententenced – his family, marriage, career and reputation are all destroyed. Another movie based on a similar story is „The Green Mileâ€Å". A giant black man convicted of raping and killing two young girls is sentenced to death. While on the death row, we learn that he is innocent but there is no way to stop his inevitable execution. This proves that if in real life the government makes a mistake putting one to death in t he electric chair, innocent people can always be released from prison, however, they can never be brought back from death.Capital punishment is immoral and a violation of natural rights. It is wrong for everyone involved: criminals, victims’ families and the prosecuted innocent. It should be replaced by a safer and more inexpensive option. The death penalty does not guarantee safety for innocent victims, it does not effectively deter crime, and it does not usually give closure to victims’ families. Nothing good comes of hate, and nothing good can ever come from capital punishment.

A project namely as Bisham came up by Virgin Media Inc Essay

A project namely as Bisham came up by Virgin Media Inc - Essay Example The paper tells that investment appraisal techniques basically work on the basis of incremental cash flows and not on the basis of net income. Incremental cash flows are the additional cash flows that a firm generates by investing in a particular project, thus the cash flows being generated from that project are added to the projected net income of the firm. However, in order to ensure whether a certain project is viable for the firm or not, the decision lies on the overall net cash flows pertaining to that project. The net cash flows of a particular project can be obtained by subtracting the net income of the company without accepting a project, from the net income of the firm with accepting a project. The basic formula for the incremental cash flows of a particular project is: Net cash flows of the project = Net Income of the company with the project - Net Income of the company without the project The reason behind using incremental cash flow approach in investment appraisal techniques is that it clearly states the actual cash outflows and inflows of a particular project. In case, when a firm has more than one projects and the firm has to decide which project needs to be opted, at that time this incremental approach assists the financial managers of the company, as the overall net income of the company might increase with every project, but the incremental cash flow approach clearly distinct between every project and their viability. As a result, the incremental approach is more useful in appraising different projects. ... These difficulties are as follows: Future projection of cash flows is subject to judgment of the financial analysts which vary with person to person. Inflation rate is subject to unpredictability as local economy as well as global economy may perform either way. The decision of operating cash flows are subject to pure judgment as nobody knows about the cost of direct material, future wage rates and above all the factory overheads estimates during the project life. The tax rate may change due to change in government’s policy. The working capital requirements are subject to pure judgments as to how to estimate them and the assumption regarding their reversal in the last year of the project. Net Cash Flows of Project Bisham under current conditions The following are the net cash flows of the project Bisham for 8 years project life. Yrs 0 1 2 3 4 5 6 7 8 NCF (1,400,000) 199,700 334,000 317,125 304,469 294,977 287,857 282,518 398,514 In the above table, year 0 indicates the year in which the initial investment is made in the project in the form of purchasing of two machineries naming as Machinery A and B for $1,200,000 and $200,000 respectively. The other figures included in the net cash flows from year 1 to year 8 are derived in such a manner that operating cash flows are computed first. Cost per unit of the product is first calculated by adding up per unit cost of each material, labor and factory overhead. Then these variable costs are deducted from the selling price per unit to obtain the contribution per unit. Contribution per unit for each year is then multiplied by the total number of units to be produced and sold each year to obtain

Violence and Computer Games Research Proposal Example | Topics and Well Written Essays - 500 words

Violence and Computer Games - Research Proposal Example Video games are a relatively new type of entertainment that first appeared only some thirty years ago in the 1970’s. However, they become really popular only in the late 1980’s and only then the interest emerged in exploring their impact on children’s psychology. This rsearch proposal tries to give more than one opinion on the problem. Majority of researchers consider violent computer games to be among the top causes of aggressive behavior and violence in real life. Yet some psychologists think that computer or television violence does not really causes violent actions in real life, rather on the contrary: it helps people to give a loose to their negative emotions and thus reduces probability of aggressive style of behavior in real life. This research proposal covers a history of video games studies, from the one that was carried out in the beginning of 1980’s that failed to prove their effects on children’s behavior. But in more recent studies and reports this connection has been confirmed by Zisman in 2000. This research proposal focuses on two main approaches in social psychology that throw light on the nature of how computer games influence children. The first one is called the cultivation theory. Other studies on the subject do not differ much: they prove positive correlation between playing violent computer games and aggressive thoughts, feelings and behavior for â€Å"they [violent video games] introduce a unique feature: the individual creates and participates in the violence† - Funk.

Who do you think you are Essay Example | Topics and Well Written Essays - 500 words

Who do you think you are - Essay Example Further, as far as my future life is concerned, I must enroll myself in courses that give a good value and which make me feel proud of who I am. Another aspect of my personality is that my confidence has always been at its top level. It has made me realize that nothing in life is unachievable and one needs to go out there and work his best to find out the success that is hidden. The right skills that I possess make me feel confident with every passing day and for this reason my goals become attainable. My future considerations get strengthened with the confidence that has been fed in my personality and which allows me to give my best no matter how tough or trying the circumstances turn out to be. I see a number of opportunities coming up for me in the future which is something that is a plus at any time. Adding to the aspects that are significant within my personality make-up, I am having good physical health which is a definite plus as well. It gives me a solid chance to perform at my very best within my work domains and live my life to the maximum. Since everyone wishes to live a long life, my desire is the same nonetheless. I believe if I remain fit and healthy, nothing can take away the happiness that I have. I am a friendly individual who believes in social behavior to the maximum possible levels. I am good at making friends with people and get along with them quickly. This is one of my biggest strengths and I enjoy it a lot. My personal life is made richer with so many friends around me. It helps me to find out the real side of me that I have. I call them, invite them to go and hang out with me and thus have fun with them all this while. It is a face that some or the other friend is always around me and hence I enjoy their company a lot. What is important here is that I am always available to them whenever they need me. In the end, my profession is that of a registered nurse. As I have

Build your own Essay Example | Topics and Well Written Essays - 500 words

Build your own - Essay Example An Intel Iris Graphic is what I also added to the package. The retina display is truly amazing as it captures every sentimental moment of graphics in which I can enjoy movies and games. I think this Mac Book Pro is a great PC as it has amazing graphics. I wanted a machine that would allow me to have a lot of storage capacity, which made me push for 16GB. The 16GB was perfectly suited for me as I can store pictures, documents, and videos. Traditionally they come in 8 or 4GB. Moreover, a built-in battery that would allow me to charge for 9 hours. I opted for the 15-inch display, which was a better option. The 1TB flash storage came standard and was sufficient for my needs. My flash doesn’t have any moving parts, which makes it super durable and quiet. The storage was perfect for all-around luxury that I wanted. Another great feature I wanted in my machine was the two Thunderbolt 2 ports, two USB 3 ports, and an HDMI port. An HDMI port is a necessary for any Mac user who wants to connect to their television. Without a traditional optical drive, there’s room for ports conveniently located on both sides of the notebook. One of the best features that I wanted was the retina drive because it allowed me to have amazing graphics. I enhanced the MacBook Pro with PCIe-based flash storage. One of the greatest features I like about the Mac is the variety of applications that it offers. The MacBook comes with exotic applications that have many functions to the users. Every MAC comes with apps for creativity that are utilized for productivity. As a matter of fact, I also opted out for Iris Pro Graphics and advanced NVIDIA graphics. The NVIDIA graphics card is an excellent choice for video and photography.   I also opted for a 2880 x 1800 resolution on the 15‑inch MacBook  Pro so I can view movies in HD since I have Netflix. One of the things I always wanted MacBook Pro was Logic Pro X is an advanced music production application. This

Data Warehousing and Data Mining Essay Example | Topics and Well Written Essays - 1500 words

Data Warehousing and Data Mining - Essay Example The main objective is to eliminate or minimize the redundancy and at the same time increasing database efficiency. The negative part illustrates that too much implementation of normalization can cause issues. The objective is to deploy the highest acceptable level of normalization. If we compare three of these NF’s, the 1NF removes replication in groups. The 2NF reduces data replication or redundancy and the 3NF reduces columns from the tables that are not reliant on primary keys. Therefore, database design must demonstrate the highest level of normalization possible, in order to make database efficient and robust. In order to maintain 3 large databases for a VLDB and to keep them efficient for two years if required, there is a requirement for constructing a ‘store and forward’ mechanism that will process the data or information from and through each distribution center database. Likewise, at the same time embrace that data or information pending till the completi on of EDW. Moreover, data archiving is also required for maintaining each distribution center becoming a VLDB. EDW is efficient enough to support this scenario. A study demonstrated the overall cost of this disease throughout the world is $376 Billion annually. It is now almost fundamental that a person exceeding an age of 60 have more chances to get this disease, as it is now considered as the fourth largest live taking disease globally along with making its name for the fourth most common disease that contributes to a death of a person. However, the most common of all diabetes is the type 2. As there are almost 20% habitants suffering from in the United Arab Emirates alone, many research studies and debates are conducted yearly in Dubai and Abu Dhabi. Moreover, awareness sessions are conducted in every town of the cities to aware the people about this disease (MoH launches second phase of diabetes campaign.2010). However, this case study demonstrates the disease diabetes and medic al data associated with patients from the Middle east region i.e. United Arab Emirates for discovering concealed patterns and the valuable information that can be utilized for decision making process. In addition, these informed decisions are performed by medical personnel and practitioners. Therefore, this case study can be utilized for illustrating the requirements for medication for each type of diabetes and also forecast the futuristic elements reflected in the extracted data (MoH launches second phase of diabetes campaign.2010). In the process of data mining, the data associated with people has risky ethical significances. Data mining experts need to deploy norms for making the data application resilient (Keating, 2008). As far as humans are concerned, this method is associated with disparity along with behaviors such as racialism, as they are negative to norms. Perception that is considered as another example is dependent on the applied classification, as it is recognized in s plitting a disease that needs urgent attention. However, in case of a financial institution or a bank, loan acquisition is a non-ethical characteristic. Similarly, there are numerous factors that may be relevant to data mining. For instance, a report that was published from a leading consumer illustrated that in France, customer possessing a red car are more likely to be defaulters in returning loans back. As it is a debatable issue on categorizing it as ethical or non-ethical issue, similarly, insurance companies are always

A response on The Yellow Wallpaper Thesis Example | Topics and Well Written Essays - 1000 words

A response on The Yellow Wallpaper - Thesis Example A response on The Yellow Wallpaper The earliest seeds of feminism brought new changes to the lives of women. During the late 19th Century, they began to express demands on equality, along with the rapid industrialization and their inclusion in the workforce. Gilman’s short fiction reveals the restriction of women’s roles in the society. There are various things that the narrator sees within the yellow wallpaper, which are actually expressions of resistance for the unequal treatment of women in that time. According to Hume, â€Å"The Yellow Wallpaper" appears to be a text that simultaneously mirrors Gilman's ideological limitations as a feminist reformer, and symbolically moves beyond those limitations† (par. 4) The first time the narrator is in the room where the wallpaper is found, she just described it as a â€Å"particularly irritating one† (9). However, the longer she stayed in the room, the more fixated she becomes with the wallpaper. It is noticed that the intensity of adjectives used to describe the wallpaper increases. . For example, the narrator describes it to be â€Å"irritating,† â€Å"horrid,† and â€Å"hideous;† the increasing intensity of the descriptions may connote that the more society suppresses women’s rights, the more they are encouraged to fight for it. On the other hand, it could also describe the feeling of women towards their limitations to ‘motherly roles.’ When the narrator’s obsession is at peak, she described the wallpaper to be â€Å"hideous enough, and unreliable enough, and infuriating enough, but the pattern is torturing† (15). Such statement might describe men as â€Å"hideous† because of the restrictions they made for women. The ‘ugliness’ portrayed by the wallpaper mirrors what the author sees in her society: the distorted and often absolute roles that women must portray because of social expectations. In the middle to the last part of the story, the narrator hallucinates about a â€Å"faint figure behind that seems to shake the pattern† as if â€Å"[it] wants to get out† (14). In this part, the theme becomes more apparent, as it implies about the women to be prisoners of their own household. As the â€Å"faint figure† disturbs the narrator’s mind, the more she feels that she has to help her get out of that wallpaper. This empathy would suggest that the author herself experienced the same kind of imprisonment, and having known the difficulty of being oppressed, she wanted to set that woman in the wallpaper free. In the end however, the narrator concludes that she is one of them, that she is one of the women locked in that wall. The narrator declared that â€Å"[she] get[s] out at last† and â€Å"[they] can’t put her back† because she peeled off all of the wallpaper (26). The Narrator’s Insanity as an Effect of Suppression By the birth of her only daughter Katherine, Gilman suffered from post-partum depression where women tend to be hysterical and nervous. The narrator of the story shows the same symptoms as she â€Å"gets so nervous† when she is close to her baby (6). As a treatment, the narrator’s husband, John, and her brother, as they are both doctors of high acclaim, advised her to refrain from any kind of work. Ironically however, John sees nothing wrong with her wife, yet he

Software SLP Assignment Example | Topics and Well Written Essays - 750 words - 1

Software SLP - Assignment Example A login based access to the information resources, upload and download provisions, intuitive interface and concurrent information are some important functional requirements set as the core and most important milestones for the development of BSITM website. Dr Robert and Kim-Phuon (2005) obserseves that â€Å"functional requirements are those requirements that identify and prioritize the functions that users want on the site.† The website will have independent sections in order to meet the content requirements of students, instructors and guardians. A separate section will provide a blog and messaging functionalities to serve as a community center for all three major user groups. The home page will have most important contents including news and result sections. Schedules, handouts, assignments, results will serve as the essential contents of the students’ section. Similarly, the instructor section will enable uploads and download provisions whereas the guardians’ section will contain results and personalize reports on children. In order to meet these goals following list of contents and functional requirements is

Finance Problems Speech or Presentation Example | Topics and Well Written Essays - 1250 words

Finance Problems - Speech or Presentation Example In order for the company to have the credit standing â€Å"comfortably within the A range,† the target range to be chosen should be at the lower end of the ranges, or the upper limit of the lower rating as its lower limit, and the upper limit of the A rating for the upper limit. Thus, for the fixed charge, the company must choose 3.40x – 4.30x; the lower limit is the upper limit for the Baa rating. For the funds from operations/total debt, the range should be 55-65; 55 being the upper limit for Baa. For the long-term debt/capitalization, the range should be 22-30; the 30% being the lower limit for the Baa rating, rating below the A rating. One of the factors to be included in the decision include the companys research and development spending, which as mentioned in the question can be assumed as capitalized and part of the intangible asset of the company. Because this is an intangible, other investors may not buy into it as a security in terms of providing higher amounts of loans to the company, compared to its competitors. While it has higher than average spending for R&D, this is not a tangible cost that could back up any claims for insolvency, which is also a concern to the investors. Also, the companys ability to use other tax credits is another consideration for settling with the target ranges, because these has effect on the three key figures for the company to qualify for a certain credit rating. Because R&D is capitalized, the additional tax credits by increasing the leverage may not be so significant to the company when R&D is capitalized into intangibles. Because it invests in higher than average R&D, and has higher foreign credits, if these are not affected by increasing the financial leverage of the company, it does not give huge benefit to the company in the process. II. (18-A10 Dividend adjustment model) Regional Software has made a bundle selling spreadsheet software and has begun paying cash

Political Dynasty Essay Example for Free

Political Dynasty Essay The Philippine Constitution is a Social Contract which embodies the fundamental principles and policies, according to which the Filipino people are governed by the State. The fundamental principles are abstract and as such they cover every aspect of the life of the Filipino people; while the fundamental policies cover specific areas of application of those principles. The fundamental principles remain fixed and permanent, but the policies built upon those principles can be modified or repealed by legislation to suit the needs of the times. The title is product of my out of the box philosophizing about the provisions of Section 1 and Section 26 taken together of Article II of our Constitution. I must say that philosophizing does not tell us my conclusions and/or thoughts are right or wrong, true or false, but it has certainly given me the basis upon which to present my meta-understanding of Section 1 and Section 26: Article II, Section 1 says: â€Å"The Philippines is a democratic and republican state. Sovereignty resides in the people and all government authority emanates from them. † This is the most basic principle of the Constitution, and it refers to a natural law as formulated and accepted in the mind; it refers also to essential truth upon which other truths are based. Article II, Section 26: â€Å"The State shall guarantee equal access to opportunities for public service, and prohibit political dynasties as may be defined by law. † This is a policy built upon the principle of Section 1, and it refers to a planned line of conduct in the light of which individual decisions on political dynasties are made and coordination is achieved. Moreover, political dynasties refer to the line of politicians of the same families. Every coin has two inseparable opposite sides – the head and the tail yet they complement each other as they are opposed to each other to constitute only one coin. Similarly, the political issue on dynasty has two opposite yet complementary sides (a) â€Å"the principle of political dynasty† of Section 1 and (b) the â€Å"the policy of political dynasty† of Section 26. Both Sections constitute one Article II. The policy of Section 26 names the specific area of application of the principle of Section 1 of the same Article II. The policy of Section 26 is built upon the basic principle of Section 1. Moreover, the fundamental principle of Section 1 remain fixed and permanent, but policies of Section 3 can be are modified or repealed by legislation to suit the needs and demands of the times. The People: The Creators and Masters of Political Dynasties The phrase â€Å"sovereignty resides in the people, and all government authority emanates from them† clearly shows that the people are the habitat of the sovereignty. However, â€Å"people† have two distinct yet mutually complementary meanings, namely, â€Å"people as electorate† which is the source of political power of elected politicians and â€Å"people as corporate nation† which is the reason for being of elected politicians. These â€Å"dual meanings of people† effectively signify that the elected politicians are â€Å"public servants† of the people; hence the people are their â€Å"boss and master† in our democratic and republican state, not the way around By virtue of their sovereign power, the people are superior to any and all existing political dynasties, whose reason for being is service to their masters, the people. On moral grounds, the people must be awakened to the reality that they are the boss of political dynasties, and therefore they have no reason to fear the, before, during, and after political elections. Centrality of Morality in the Constitution The centrality of morality to our Constitution is evident in the Preamble, in the imploration to Almighty God for aid to build a just and humane society and to establish a Government that shall embody the Filipino ideals and aspirations and promote their common good under a regime of truth, justice, freedom, love, equality, and peace. The rest of the Constitution revolves around these moral ideals and moral values. These are the moral foundations of the Social Ethics Society. There are socio-economic phenomena in many areas of the country where the life-style and the exercise of political power by political dynasties is betrayal of public trust, because it is not in accord with the following moral imperatives and criteria of right and wrong in public service: â€Å"Public office is a public trust. Public officers and employees must at all times accountable to the people, serve them with utmost responsibility, integrity, loyalty, and efficiency; act with patriotism and justice, and lead modest life†. (Article X on Accountability) Every elected politician in the public service is bound to abide by those mandates. Congress had passed anti-graft and anti-corruption laws, e. g. RA No. 6713, also known as Code of Ethics for Government Officials and Employees, in the public service. However, it appears that many of our elected politicians pay only â€Å"lip service† to anti-Graft and Anti-Corruptions laws. For instance, there are widespread phenomena of bribery and corruption in the public service, reportedly perpetuated by corrupt politician, many of whom are allegedly members of political dynasties. Centrality of Morality to Legality The Preamble provides the moral grounds and the foundation of ethical politics of several Articles of the Constitution. No statutory law is enforceable if it is unconstitutional; and the Constitution cannot be enforced if it is immoral. The bottom line any enabling law on political dynasty is legally binding upon the Filipinos, only if it is constitutional and moral. A law that is moral is always constitutional, but a law that is constitutional is not necessarily moral. A Moral and Ethical Proposal I believe the policy of Section 26 which â€Å"prohibits political dynasties as may be defined by law† has two distinct opposite sides, (1) â€Å"the letter of the Constitution† which is the legalistic side, and (2) the â€Å"spirit of the Constitution† which is the ethical side. The pro-political dynasty advocates and promoters behave in accord with legal politics. Their action is legal so long as there is no law defining and enabling the constitutional prohibition against political dynasties. Therefore, the anti-dynasty advocates and promoters should stand on moral and ethical grounds against political dynasties. It is my proposal on moral and ethical grounds that the anti-dynasty advocates should develop and promote the concept of â€Å"political dynasty of the people† based on the principle of Section 1 face-to-face the â€Å"political dynasties of oligarchs† based on the policy of Section 26 but built upon the principle of Section 1. When there is a conflict between a principle and its policy, the principle should prevail over its policy. Moral, Ethical, and Legal Practices in Politics Moral and ethical are similar in meaning in that they both have to do with the difference between right and wrong. They are dissimilar in meaning in that ethical tends to refer to a code, system, theory, or standard of judging rightness or wrongness of moral behavior; whereas moral tends to refer to more concrete choices and issues that arouse strong feelings. In other words, moral refers to good and evil, while ethical refers to right and wrong. Because of the untruthful disclosure of his SALN per Code of Ethics, former SC Chief Justice Renato Corona was found ethically wanting for which he was impeached, despite his superior legalistic knowledge of law; Hence, we could say that â€Å"what is moral is always ethical, but what is ethical is not necessarily moral. † Hence, when an elected politician acts according to RA 6714, his behavior is ethical as well as legal â€Å"what is ethical is always legal, but what is legal is not necessarily ethical†. The Pursuit of Ethical Politics Our major problem in the pursuit of ethical politics is the lack of political will on the part of the people as electorate. Let us awaken and educate their political consciousness, and empower their political will by making them conscious of their being the political dynasty that is superior over all existing political dynasties of oligarchs† per mandate of Article II, Section 1 that the people are the habitat of sovereign power, but the exercise of such pwer is delegated and vested upon elected politicians. Assume that Congress would never pass the law enabling the policy against political dynasties; let us then resort to the principle of Section 1 in Article II. This principle does not require any enabling law because it is precisely the ultimate basis of all enabling laws. This is the principle why the political candidates try to win the votes of the people during political campaigns. We have indeed laws prescribing the requirements of the policy to vote. The Social Ethics Society can start the movement to marginalize the political dynasties,, if not altogether eliminate them eventually from the political landscape of the Philippine.

Consumer Buying Behavior Towards Chocolates Marketing Essay

Consumer Buying Behavior Towards Chocolates Marketing Essay As consumers, we play a very vital role in the health of the economy local, national or international. The decision we make concerning our consumption behavior affect the demand for the basic raw materials, for the transportation, for the banking, for the production; they effect the employment of workers and deployment of resources and success of some industries and failures of others. Thus marketer must understand this. In order to become a successful marketer, he must know the liking or disliking of the customers. He must also know the time and the quantity of goods and services, a consumer may purchase, so that he may store the goods or provide the services according to the likings of the consumers. Based on the attribute that different buyer seeks while making purchase decision, marketers has to device appropriate marketing mix to position their product in the targeted market(s). Through this descriptive study we have tried to analyze the various attribute that different buyer seeks while making purchase of chocolates of different size and quantity for different purposes altogether with significant differences in favorite brand; flavor; price and place of buying etc. Also, we have tried to examine the various degree of relationship that exist between the different attributes of the product that consumer favors and the brand loyalty that consumer have toward his liked brand. Also main emphasis is laid to find out what results in brand loyalty and is this relationship is significant with changing marketplace. Keywords: Chocolate, Consumer behavior, Consumption INTRODUCTION: If people thought that chocolates were just restricted to kids think again. According to a recent study conducted by a major chocolate brand in India the major consumers of chocolates apart from kids are teenagers and people between the ages of 15 35. Chocolates which were considered expensive once have now become affordable by one and all. Most of the chocolate brands in India produce chocolates in different sizes that are priced according to their sizes. Chocolates like Diary Milk and Five Star can be got for just  `  10. Chocolates in India are slowly and steadily substituting the mithai or traditional Indian sweets. Due to the increasing levels of social consciousness people prefer gifting well wrapped chocolate packets rather than sweets on occasions and festivals. Taking advantage of this situation the top chocolate brands in India are now concentrating on the packaging and are introducing well packaged chocolates for specific occasions.   OBJECTIVE: The objective of this study is to make generalization of consumers buying behavior towards the purchase of chocolates and than to measure the extent of brand loyalty, altogether with knowing what other marketing mix variable affect buyers decision regarding the purchase of chocolates. This study is a step toward generalizing the consumer purchase pertaining to following major set objectives: To know the customer behavior and to identify the level of customer satisfaction towards different brands of chocolates. To know the significant promotion mix that plays role in particular market. To test the brand loyalty among different gender of different age. CONSUMPTION OF CHOCOLATES IN INDIA Chocolate consumption is gaining popularity in India due to increasing prosperity coupled with a shift in food habits, pushing up the countrys cocoa imports. Chocolate market in India is pegged at Rs 2,000 crore and is growing at the rate of 18 20 per cent per annum. The global chocolate market is estimated around $80 billion. The Indian chocolate market is seen growing at a compounded annual growth rate of 15-20%. The Indian chocolate market is thought to be worth some R1,500 crore and has been hailed as offering great potential for Western chocolate manufacturers as the market is still in its early stages. Over 70% of chocolate consumption takes place in the urban areas. Chocolate consumption in the rural areas is negligible in India. Chocolate market is a highly concentrated market, with Cadbury having 70 per cent and Nestle around 20 per cent. The two giants have been instrumental in building up the chocolate market in India with huge investments in product development, advertis ing and brand building. Modern trade constitutes about 10% of the overall chocolate category, or roughly Rs 320 crore, according to Nielsen. Of this, brand Cadbury Dairy Milk has a share of 35%, while Bournville and Silk together account for 18%. Facts Figures: Indian Chocolate Industry as today is dominated by two companies, both multinationals. The market leader is Cadbury with a lions share of 70%. The companys brands like Five Star, Gems, Éclairs, Perk, Dairy Milk are leaders in their segments. Until early 90s, Cadbury had a market share of over 80 %, but its party was spoiled when Nestle appeared on the scene. The other one has introduced its international brands in the country (Kit Kat, Lions), and now commands approximately 15% market share.  Bars or molded chocolates like Dairy Milk, Amul, Nestle Premium, and Truffle account for 35 40 per cent of the total market (in terms of volume). The Count chocolates such as Five Star, Kitkat, Perk etc. is the next largest segment, accounting for 30 per cent of the total market. Panned chocolates enjoy 10 per cent of the total market share. In India, chocolates are consumed as excitement / enjoyment and not as snack. Therefore, more than 75 per cent of chocolate purchases are impulse. Ch ocolate consumption in India has nearly trebled since 2005, which is the reason why leading chocolate companies are investing in bringing premium brands such as Toblerone. Seasonal and boxed assorted chocolates have been experiencing the fastest growth, and sales are expected to expand 13% between 2010 and 2015. Cadbury India, which has been on an overdrive to promote its premium brands such as Cadbury Dairy Milk Silk and Bournville, is now rolling out Toblerone from parent Kraft Foods stable. The per capita consumption of chocolates in India, according to Chandramouli Venkatesan, director (snacking strategy), Cadbury India, has increased from 40gm per person per year in 2005 to 110-120gm. However, the launch of Toblerone is in line with Cadbury Indias business objective of growing the premium-gifting chocolate market. Gifting is a Rs 15,000-crore category in India, of which branded chocolate gifting is about 6%. Cadbury Indias share in branded chocolate gifting is 80%. Despite the fact that Indians have strong affinity for sweets, the size of domestic confectionery market is small on account of traditional consumer tastes and habits. The Chocolate market in India is a niche market penetrated largely in urban areas and per capita consumption is low as compared to those in developed countries of the West. Cadbury Indias main source of revenue is its 70% bite of the 23,000 tonnes Indian chocolate market. Advertisement Trends (AdEx division of TAM Media Research) Regional GEC took the second place with a 21 per cent share ad volumes of chocolates, followed by Hindi movie with 13 per cent share during January-November 2007. Cadbury India Ltd was way ahead of its peers with 66 per cent share followed by Nestle India Ltd and Parle Products Private Ltd during January-November 2007. As expected chocolate advertising skewed towards kids channels and regional GEC took the second position. Cadbury India Ltd rules chocolate advertising on television. Chocolate advertising rose by 30 per cent during January-November 2007 compared to January-November 2006. Maximum chocolate advertising was during Raksha Bandhan across 2005 and 2006 and January-November 2007. 17 per cent more advertising during third quarter 2007 (Raksha Bandhan festival) compared to first quarter 2007. LITERATURE REVIEW After having detailed study of Principles of marketing management book by Kotler and Keller, we came to know about consumer purchasing behavior and other various attributes of marketing mix like place and product strategy in alignment with promotion and pricing strategies and concept of brand loyalty with all the major attributes of a good brand. Beside this detailed study of various research papers and articles has also been made to know the practical applicability of the concept. Consumer leant about chocolate from many sources, mainly from friends and families, through advertisement and from their own experience. Whether a promotion and advertising hurt or help a brand is under-researched (Mela, Gupta Lehman, 1997). In the long-run, advertisement help brands by making consumer less price sensitive and more loyal. The purchase decision pertaining to particular brand and loyalty is a result of various attributes of the product. Advertisers must remember that advertising messages are interpreted differently between different genders (Maldonando, Tansuhaj Muehling, 2003; Hogg Garrow, 2003; Putrevu, 2001). Previous studies have proven that females were more likely to engage in elaboration than men (Maldonado Muehling, 2003). Hogg and Garrow (2003) found that women paid more intention about the details of the characters of an ad when asked to analyze advertising messages. They said that this may be explained by the fact that females have a greater tendency than men to consider external information and information related to others. Women are comprehensive processors who try to gather all available information about the product Advertisement can change consumers perception of a product in terms of attributes content and proportion and also influence consumers taste for attributes (Gwin Gwin, 2003). Brand preference and product attribute: Attributes are the characteristic or features that an object may or may not have and includes both intrinsic and extrinsic (Mowen Minor, 1998). Understanding why a consumer choose a product based upon its attributes helps marketers to understand why some consumers have preferences for certain brands (Gwin Gwin, 2003). Both tangible and intangible attributes of a product are equally important in choosing a product or brand (Myers, 2003). There is no evidence that certain attributes are more related to customer loyalty than others (Romariuk Sharp, 2003). Romariuk and Sharp (2003) suggested that marketers should focus more on how many attributes the brand should be associated with and not what attributes. For low-involvement products, consumers have more objective view of the nature of the attributes (e.g. food, cosmetics) because they are constantly being advertised and promoted. Price is another form of attribute used by consumers to evaluate a product. Price can sometimes be an indicator of quality; with a higher price indicating higher quality (Mowen Minor, 1998; Siu Wong, 2002). Consumers perceive that a higher price can be attributed to the higher cost of quality control (Siu Wong, 2002). Some consumers are highly price sensitive (elastic demand), whereby a high prices may shift consumers to competitive brands (Mowen Minor, 1998). Therefore price can have a positive or negative influence on customers. RESEARCH METHODOLOGY In this study the problem pertains to both State of nature and relationship among the variable i.e.; what is general behavior of consumer and than inferenceing the relationship that exist among the different variables to test the extent of brand loyalty and influence of one variable over the other from the data. As the study is related to the study of consumer behavior toward chocolates thats why the appropriate research design used is Fundamental descriptive with the use of both qualitative and quantitative design with static research approach. Formalized research design is also taken into consideration in order to test the Hypothesis framed. In this cross sectional co-relational field study data related to various independent variables dependent variables was collected from the stratified sample of 100 individuals, including males and females of different age groups constituting the sample. All the respondents were approached on the basis of simple random sampling in convenient ma rket place to ensure the accuracy precision of results. Personally administrated questionnaires were used for conducting the survey. INTERPRETATION AND ANALYSIS OF FINDINGS: In our study 48% (41) of respondent are males while 52% (45) of respondent were females. In this 57% (49) respondent are student, 16% (14) were professional, 13% (11) were businessman while 14% (12) respondent were females. 33% respondent includes people of age group 10-18, while other includes those of age 19-59. Q.1 who do purchase how frequently and how much they purchase Out of 86 respondents 13 (15%) respondents buy chocolates daily while 35 (41%) of them buy it weekly compared to 16 (19%) who buy them monthly against 22 (25%) respondents who buys it occasionally. In this 12% of males buy daily while 14% of female buy it daily. While 42% of males buy chocolates in a week against 33% of females, whereas 31% of females like to buy chocolate in a month compared to 22% of males. The result of collected sample reveals that 62% (53) respondent buys less than 5 chocolates a week, while 28% (24) people buys 5-10 chocolates a week. Only 3% of respondent said that they buy more than 15 chocolates an week against 7% who buys 10-15 chocolates a week. The analysis of sample data results that females buy more chocolates than males in a week as 38% of them buy 6-10 chocolates while only 17% of males do so. 73% of males generally buy chocolate in between 1-5 packs a week compared to 51% of female respondent. It is analyzed that 21% (18) of respondent purchases chocolate costing between 5-10 Rs while 47% (40) buys chocolate that cost 10-20 Rs. Chocolates costing 20-50 Rs is preferred only by 24% (21) of respondent and only 7 (8%) out of 86 respondent buys chocolates costing more than Rs 50. Price of chocolate significantly affect different gender differently as 22% female purchase chocolates costing 5-10 Rs against 19% males, while 49% of females prefers to buy those costing in between 10-20 Rs as against 44% of males. 32% Males buy chocolates those costing in between 20-50 Rs compared to 18% of female buying the same. Q.2 For whom it is purchased In collected sample 41% (35) respondent buys chocolates for self consumption against 29% (25) who never buys for them-self. Among them 44% (38) respondent purchases for children against 15% (13) who never buys for childrens. 28% (24) of respondent buys chocolates only for the gifting. The percentage of those who buys always and never for special occasion is approximately 27% and 24% respectively. Analysis shows that 42% of females always buy choclates for self consumption where only 39% of males do same for self consumption. When it comes for buying choclates for children than insignificant of gender both have same buying behaviour. Males seems to gift chocolate more than female as 20% of them buy it for gifting compared to 12% of females. Q.3 what motivate to buy chocolate In a study of 86 respondent it was found that 17% (15)of the respondent were very tempted by the display ads while 34% (29) respondent are moderately affected by the display ads while it has no affect on purchase decision of 13% (11) of respondent. In the undertaken study visual ads highly affect 41% (35) respondent while only 9% (8) of respondent are not affected by it. 24% (21) of respondent perceives affect of family and friends on their purchase decision while it has no affect on 5% (4) of respondent. This shows that family and friends has very high affect on purchase decision of chocolates buyers. Very insignificant numbers of respondent only 2% are affected by sales-man persuasion while it has no affect on 49% (42) of respondent. Also celebrity endorsement has only a moderate influence on purchase decision of respondents. Only 9% respondent are affected by celebrity endorsement compared to no affect on 16% respondents. 42% females are affected by visual advertisment against 39% of males while the display ads affect male more compared to females with 24% and 11% of significant impact on purchase decision respectively. Also family and friend affect females(27%) more against males (22%). Q.4 Important Attribute of the chocolate It can be inferred from study that taste is very important for buying chocolate 95%males 93% females buy chocolates because of taste. 54% males 49% females are showing neutral response to availability, while 27% males 36% females say that availability is most important for buying chocolate. 19% males 15% females have least impact of availability. Price is most important consideration for 29% males 33% females. It affects 42% males 29% females moderately. For 29% males 38% female price is least important. Packaging seems to impact purchase decision of 49% males 58% females moderately during purchase of chocolates. For 22% males 27% females packaging is most important consideration for buying chocolate. 29% males 15 % females have least impact of packaging. Q.5 Advertisement seems to have moderate impact on purchase decision irrespective of gender; however 29% males 22% females are mostly affected by advertisement. 17% males 24% females are not affected by advertisement. Q.6 Forms of chocolate impact 54% males 44% females moderately while 24% males 27% females are mostly affected by form of chocolate. 22% males 29% females are least impacted by form. 80% chocolate buyer seems to buy particular brand against 7% who do not care for the brand name Q.7 how advertisements persuade consumers to purchase Sample in hands results that 20% of people like to buy due to emotion in their advertisement while 43% of respondent love fun in advertisement while only 27% of people like knowledge in the promotion mix against 10% of people who likes music/jingle. So it can be concluded that people watch and are persuaded due to fun content in the advertising of the chocolate more than any other factor. While analysing data on the basis of gender it can inferred that males (81%) like fun and emotional content in advertisement than females(47%), while female (33%) prefer knowledge content more than males (19%). While 20% of female loves music and jingles in comparison no male like it. Q.8 which brand mostly prefered by consumers In the undertaken study it was found that Cadbury is the most favoured brand with 70% of share as against 21% of Nestle, 4% 5% respectively for Amul and miscellaneous ones. It can be inferred from the collected data that females (71%) like Cadbury more than males (68%), while males prefer nestle (24%) more than that of females (18%). While demand for Amul chocolates is found to be very insignificant and equal in both the gender. Q.9 effect of increament in rates The sample analysis say that 82% respondent are highly brand loyal as 18% of them will buy the costly pack of same and 64% of them will not show any change in demand pattern. Only 5% of respondent are in favour of shifting brand against 13% who will reduce the purchase quantity if the rate increases by 2-5 Rs. The deep gender-wise analyses of result show that both genders are equally brand loyal towards price sensitivity. Results show that around 64% (in both gender) will have no change in their purchase decision while 19% of them show positive relation toward buying as they will buy more thinking quality has improved. Also its seems that Law of demand (increase case) operate on males more than females as 15% 11% of them will reduce buying chocolate with increase in prices. Q.10 from where consumers mostly buy The sample study results show that 35% (30) respondent buys from local shop against 49% (42), 7% (6) and 9% (8) respondent who buys from store, cafeteria and malls respectively. In this study, males (42%) prefer to buy more from local shop than compared to females (29%) while female (55%) prefer to buy more from stores against males (41%). While the ratio of buying from malls and cafeteria reveals there is no significant impact of it on gender as both have almost equal choices in this regard. Q.11 what consumers do if preferred bran not available The analysis of sample data says that 9% of total respondent will buy costly pack of same brand while 56% of them will move to next shop. This shows that 65% of respondent are highly brand loyal against those 30% who will buy another brand or other (6%) will postpone their purchase decision. The analysis of sample data gives result that females are highly brand loyal than males as 71% of them will buy the costly pack of same brand or move to another shop compared to 59% of males if that particular is not available. While36 % males 24% female say that they will shift to another brand while 6% of both genders will postpone their purchase decision. Q.12 how much customer are loyal to specific brand To check brand loyalty and competitive affect we has analyzed that 15% of respondent will not buy any other brand while 53% of them may consider the same against 35% who are not sure of taking decision. Our study 41 male 45 female respondents were there if another brand of the same product appears in the market then 7% males 22% females will not buy the new brand. 64% males 44% females may be considering the new brand. 5% males 18% females shall not consider new brand. 24% males 16% females cant say they will buy new brand or not. CONCLUSION: In study of 86 respondents it was found that 95% (82) respondents like Cadbury Brand, 68% (59) respondents like Nestle Brand, 24% (21) of respondents like Amul Brand 1% respondents like Other Brand. So it can be concluded that Cadbury is most famous brand among others. 50% Cadbury buyers like to buy Dairy milk out of 82 respondents 15% Cadbury buyers like to buy 5 Star out of 82 respondents. 10% Cadbury buyers like to buy Perk out of 82 respondents. So, the findings from study that most preferred chocolate are Dairy Milk out of Cadbury buyers. 36% of Nestle buyers like to buy Kit -Kat out of 59 respondents. 24% of Nestle buyers like to buy Éclairs out of 59 respondents. 20% of Nestle buyers like to buy Munch out of 59 respondents. 52% of Amul buyers like to buy Chocà ³ Mines out of 27 respondents. 48% of Amul buyers like to buy Chocà ³ Zoo out of 27 respondents. To be concluded that Kit -Kat and Chocà ³ Mines is most preferred chocolate in Nestle and Amul respectively. Also, it was found that 59% (51) of respondents like chocolate flavor, 23% (20) likes coffee flavor 20% (17) respondents like nuts flavor. So it can be concluded that chocolate is the most profitable flavor coffee second most profitable. APPENDIX 1. Ho = their exist no relationship between the gender who buy chocolate for self consumption, children, gift. Ha= Gender have significant impact on the purpose of buying chocolates. Gender Child Chi-Square(a,b) .186 13.000 Df 1 2 Asymp. Sig. .666 .002 Gender Gift Chi-Square(a,b) .186 34.907 Df 1 2 Asymp. Sig. .666 .000 Gender Self Chi-Square(a,b) .186 2.116 df 1 2 Asymp. Sig. .666 .347 After applying Chi square test on the data it is found calculated value of test is less than the tabulated one. It means that Ho is accepted thats prove that their is very insignificant difference in perception of both the gender and thus both gender buy chocolates for self consumption, gifting and children in a equitable amount. APPENDIX 2. Ho = their is no relationship in gender and frequency of buying chocolates Ha= Gender affect frequency of buying chocolates. Gender How Often Chi-Square(a,b) .186 13.256 Df 1 3 Asymp. Sig. .666 .004 our Ho is selected and Ha is discarded. Thus use of chi square test proves here that both the gender have similar frequency in buying chocolates. APPENDIX 3. Ho= Cost do not affect the purchase decision of diferent age group Ha = different age group have different perception towards cost Age Cost Chi-Square(a,b) 45.209 26.279 Df 30 3 Asymp. Sig. .037 .000 Here in this study it is found that the age and cost have significant relationship among them. It means different age group have different reaction towards different price levels. Thus our Ha is accepted and Ho is rejected. APPENDIX 4. Ho=Visual ads do not have different on different gender Ha=Visual ads affect different gender Gender Visual Ad Chi-Square(a,b) .186 32.256 Df 1 4 Asymp. Sig. .666 .000 Here Chi Square test show that tabulated value of Chi square is greater than calculated thats why our Ho is accepted, which means that there is no relationship betwen gender and visual ads. APPENDIX 5. Ho= The cost of chocolate do not affect the brand purchase Ha=The price of chocolate affect the brand purchased Cost Brand Chi-Square(a,b) 26.279 85.558 Df 3 2 Asymp. Sig. .000 .000 Here Chi Square test show that tabulated value of Chi square is greater than calculated thats why our Ho is accepted, which means that there is no relationship between cost and brand purchased.

Urban Design for Community Development | Case Study

Urban Design for Community Development | Case Study Introduction Urban design is considered the practice of influencing and managing the urban environment. Its role and potential for creating better places in areas with community issues shall be discussed with reference to Hulme, an area one mile south of Manchester city centre. During the late 80s Hulme fell into a state of inner city decay, it became a marginal area notorious for crime, social deprivation and poor housing. However, during the early 90s an ambitious urban regeneration plan covering an area of 240 acres was created, the programme was entitled The Hulme City Challenge Initiative. This was managed by a joint venture company, Hulme Regeneration Limited consisting of Manchester City Council and AMEC Plc; over the years a host of other public, private and community interests have been involved. Hulme is an extreme case of an area with community issues some of which remain unresolved. However, more than 12 years since the programmes launch and with over  £250 million invested into numerous regeneration projects it provides a wealth of information for making clear points throughout the essay. Hulmes new qualities and past deficiencies will enable genuine connections to be made with urban design theories while highlighting possible measures one could consider when addressing areas with community issues. How do community issues arise? When addressing community issues one of the first roles is to understand how the existing problems have arisen. A rigorous transparent analysis should be conducted so that previous errors are not repeated because areas swept away in wholesale redevelopment are often the very areas which today are failing and undergoing significant change (CABE 2005, p.12). This occurred to Hulme during the 60s,. When different social and ethnic underprivileged groups live together in marginal areas like Hulme they all generally have limited access to resources and rights while various communal tensions can arise from sparse public spaces. These limited public spaces experience pressures from various patterns of use; from people living in flats without gardens, to those who spend a long time outdoors, like the homeless, drug addicts, loitering teenagers with nothing to do and migrants with nowhere to socialise. This causes friction and competition between these groups who in turn intimidate others who want pass through or use these areas. Those intimidated usually withdraw themselves from these group dominated spaces; they tend to be the elderly, disabled and young children. Incidentally, the 1960s Hulme design discouraged permeability through the public realm; it lacked diversity of space and available institutions, which created defensible areas and isolation. These past issues imply Hulme suffered from placelessness (Jacobs Appleyard 1987), whereby people withdraw from community involvement to enjoy their own private and limited worlds (Jacobs Appleyard 1987, p.115). Neglect and decline of space is common in marginal areas, but why is it we find litter ridden streets, vandalised outdoor furniture, tip heaps in parks, empty business units, areas of poor maintenance, and so forth. Some blame can be directed towards the local authorities for the latter; however in this case one will address neglect shown from local residents. When residents allow their environment to fall into a state of decline it highlights their lack of attachment to place. Alternatively, the concerned minority believe any attempts to maintain the area will only be in vain. The lack of attachment with place can result from transient inhabitants who feel no responsibility in looking after or respecting short-term, low-quality accommodation and surrounding public spaces. As an area declines over time so does the quality of life, it portrays a sense of abandonment within the community. For Hulme it became stigmatised with a negative perceptual image presented through dilapidated bui ldings and its depressing environment. This can have a knock on effect by deterring local businesses who fear no returns on their investment and are sceptic about security. This not only degrades public areas through reduced street activity and social integration but it reduces self-policing, increases unemployment levels which fuels localised crime from the resulting low levels of social organisation (Wilson, 1997 p.21). Hulme managed to force those with any aspirations out of its area through defining itself as an estate via its rigid zoning of activities and housing tenure. Its unstable and declining local population not only weakened community bonds but assisted the process of residualisation in Hulme and hence crime figures rose. Working with and resolving community issues Having scratched beyond the surface of some common community issues, one will discuss potential methods of approach suggested by urban design theorists. These will be cross referenced with several socially healing developments in Hulme. Selected Preservation Firstly one should strive to understand the collective social meanings and values communities place on their existing physical environment via extensive consultation with residents. This allows one to distinguish the character and uniqueness a specific place presents; this may be through specific buildings, public spaces or landmarks. Calthorpe and Fulton state that conservation and restoration are practical undertakings that can besocially enriching (Calthorpe Fulton 2001, p.48). Therefore the urban designer should seek to maintain these focal points weaving them into future development, thus strengthening the communities urban identity. Through preserving some familiar settings it provides a psychological comfort for long term residents; specifically the elderly. One of the main and incidentally oldest buildings conserved during Hulmes regeneration was the congregational Church for Zion Institute, built in 1911. This iconic building was maintained and converted in 1997 into a mult i-arts facility for young people; its success has helped provide creative opportunities for youngsters as well as delivering socially enriching communal events. It is these constant events and public performances that have reinforced and created group connections within Hulme. This hub for young people has tempted idol children off the street and assisted with the reduction in juvenile crime. Connecting People to Places At a macro scale communities suffering from a sense of entrapment and abandonment can be helped through increased permeability and connections to the city. One of the first major actions in Hulme was the re-instatement of Stratford Road which provided a vital link to Manchester city centre; this allowed the communities to feel integrated with the wider context and thus reduced their restriction to resources. Additionally, the completion of the landmark Mancunian Way Footbridge in 2002 symbolically linked Hulme Park with Knott Mill and the City Centre. It was significantly designed for pedestrians and cyclists to be able to cross the busy Mancunian Way, but how can designers encourage pedestrian and cyclist movement in an unsafe environment? Incidentally, various design measures can be employed to increase public realm safety while collectively reducing the impact of the car; incidentally the car dominated Hulmes 60s design, ideally the most important public places must be for pedestrians, for no public life can take place between people in automobiles (Jacobs Appleyard 1987, p.119). Public and private space should be clearly defined (Jacobs 1961). A variety of well-lit routes that pedestrians or cyclists can choose should any problems arise. Routes should not be isolated; they should be self-policed with sufficient eyes on the street through shops and housing which increase a sense of safety (Jacobs 1961). Street layout should be clear to minimise the distance from A to B. The grain of the street should become thin around nodes of activity to influence permeability of the space. At a localised scale increasing social integration amongst a diverse community is difficult. Designing physical space has its limitations when trying to inform where and what types of social interaction will occur. What can be provided to communities are areas that encourage chance encounters which in turn may create group formations. There are generally two types of group formations, formal and communal. From an urban design perspective the former group type can be encouraged more because they have a prescribed purpose with defined patterns. It is the communal groups which have to evolve themselves, however design can allow social patterns to be easily recognised via unrestricted access to activities within public spaces. It is through repeated activities such as markets that friendships can be made over time between existing and new residents. Furthermore, areas designated for specific activities, for instance sports can support group relations. Observing other people and their act ivities, like watching a local football match, can make others, such as new residents feel a temporal sense of belonging without actually participating in the activity themselves (Carr et al. 1992). This reinforces the argument that public spaces must be accessible to all groups to enable observation as well as verbal interaction. Hulme Park is a prime example of how a public space can have a positive impact on a community. It not only brings people together but improves their quality of life and projects a confident image of the area. The respective brief was to deliver a safe and appealing park to attract a variety of groups. Psychological barriers rather than physical installations were employed to create a public but secure park. Firstly its width never exceeds 70 metres, this allows users to recognise one another and subconsciously not feel anonymous within the space. Secondly the new surrounding houses provide natural surveillance, also an existing road and perimeter parking increase nearby activity which creates a sense of security. Community Engagement Identity When a neighbourhood neglects their own environment it is important as a designer to try and restore a sense of pride and public ownership of the suffering area through community engagement. Building a rapport with residents from the offset can be advantageous during the development process and local input can positively influence design decisions. User participation in the design process and management of space provides communities with a feeling of control over their own neighbourhood (Carr et al. 1992); this can increase their attachment to place resulting in a revived interest in their surrounding environment. Providing opportunities for personalisation of space can also reinforce this goal. The development of Hulme Park involved a series of meetings with residents from the area so its design could appeal to its potential users. Due to diverse requests from a range of age-groups, the designers, Landscape Projects went with a popular theme which arose during the consultation proce ss; swimming and surfing. The design theme reflected the communities interest and stamped their identity and involvement on the project. This generated a high level of respect for the space and has resulted in minimal vandalism of the park. Additionally, accurate decisions can be made by working with the community when determining suitable functions for a space. It is the function or activity within a space that can become meaningful to individuals, groups and communities. One can create meaningful space based upon understanding the residents lives and patterns of use (Carr et al. 1992). Public space incorporating various functions can be designed by categorising site characteristics and linking them to desired activity settings suggested by the community. The facilities within Hulme Park were strategically located in order to gain maximum social integration. For instance, the sports area was specifically located next to the existing Proctors Youth Centre so coaches could train and observe the whole team. Local requests for a skate park were integrated into the design too, thus increasing its diversity and user appeal. New developments always ignite some form of opposition, usually from long-term residents as the thought of change unsettles them. Generally they are in search of assurance that their community and the environment in which they live have a future and most importantly that they are part of that future. Territoriality can be a sensitive issue when community groups develop strong feelings about their rights to have a space developed; this can create tension between the designer and can instigate neighbourhood disputes as a result of a groups claim over a space. From an urban design perspective indistinct boundaries are the typical cause of such disputes, therefore delineating spaces that are collectively owned can minimise conflict while strengthening a sense of public ownership. Physical installations can help unify communities and reinstate a sense of identity; public art can portray shared social values of a neighbourhood while iconic landmarks can make a positive statement of change, which helps revitalise an area through nullifying previous stigmatisations. This has been achieved in Hulme with Wilkinson Eyres striking Arch Bridge, its key location (a major route from the City Centre to the main motorway network) helps highlight and reinforce the positive transformations occurring within Hulme. It is one of many new landmarks which have attracted more people and businesses to the area, thus building a stronger community which contributes to more eyes on the street and increased local employment results in lower crime levels. Diversity Flexibility According to Calthorpe and Fulton (2001), diversity is one of their fundamental elements for improving communities. Providing a range of local activities within close proximity enables community identity resulting in a strengthened urban quality. New diverse buildings should be visually interesting if people are to enjoy experiencing their environment, if a citys streets look interesting, the city looks interesting. (Jacobs 1961, p.27). Fig 2 displays how Hulme has become a more attractive place to live with its dramatic diversification of housing stock and its replacement of the notorious Hulme Crescent with modern housing. Additionally, Carr et al. (1992) state how nature not only adds diversity to an area but develops bonds between people and places. The best public spaces are the most flexible ones (Madanipour 2004, p.285), hence why spaces deliberately left undefined in Hulme allowed new uses to evolve over time. Through not overdesigning a place it enables users to adapt space to their needs. Incidentally, the Hulme horticultural society was officially revived through local adaptable space; it also reinforces the fact that nature can bring disparate individuals and groups with various interests together. Conclusion To summarise, the Hulme case study has demonstrated how quality urban design has the potential to resolve community issues and make a place better. Despite some remaining troubles in Hulme one was keen to focus upon the positive urban design elements which healed many of its community problems. The social benefits realised in the development and revival of Hulme is summarised under the following key urban design elements: Preservation; maintaining key buildings like the Zion Art Centre have sustained the historic identity of Hulme which comforts long-term residents, while those regenerated have created nodes of social integration. Permeability Accessibility; connectivity with the wider environment of Manchester has removed the sense of entrapment and abandonment within Hulme. Communal institutions Public Space; the revival of Stratford Road as a shopping destination and the success of Hulme park are examples of how Hulmes urban environment has been activated, with increased social activity and group formations. Safety on the streets; through logical street design, increased facilities and communal opportunities the greater number of eyes on the street have made the area safer. Neighbourhood involvement; through community consultation during developments, residents now feel a sense of ownership, well-being and respect for their environment this has helped reduce vandalism in the area. Landmarks; Hulme Arch bridge has helped promote Hulme in a positive light which has resulted in an increase in residents and local businesses; resulting in its stronger community spirit and reduced crime rates due to local employment opportunities. Diversity Flexibility; the diversity of housing and public space has made the area a more attractive place to live thus increasing the communities quality of life. Flexible space has provided the opportunity for further positive developments when community interests and desires change. What is apparent is that all the above are interwoven and affect one another in some way therefore they must be purposefully combined to support one another. It is also obvious that environmental and economic factors have an underlying effect on the success of such design elements. However, one should strive for a complementary economic, environmental and social strategy to maximise community benefits. Bibliography Carr, S. et al., 1992. Public Space. Cambridge: Cambridge University Press. Calthorpe, P. Fulton, W., 2001. The Regional City Planning for the end of sprawl. London: Island Press. Jacobs, J., 1961. The Death and Life of Great American Cities The Failure of Town Planning. New York: Vintage Books. Wilson, W.J., 1997. When Work Disappears The World of the New Urban Poor. New York: Vintage Books. Jacobs, A. Appleyard, D., 1987. Toward an Urban Design manifesto. Journal of the American Planning Association, 53, pp.112-120. Madanipour, A., 2004. Marginal Public Spaces in European Cities. Journal of Urban Design, 9 (3), pp.267-286. CABE, 2005. Creating Successful Neighbourhoods Lessons and Actions for Housing Market Renewal. London: CABE.

black women and stds :: essays research papers

BLACK WOMEN AND STDS Many African-American women who live in rural areas do not perceive themselves as being at great risk for contracting HIV,new study results suggest. Consequently, these women may engage in more sexually risky behaviors than their urban and suburban counterparts, researchers report. "Much more work with low-income rural women of color needs to be conducted regarding HIV prevention needs and how best to respond to those needs," lead study author Dr. Richard A. Crosby of the Rollins School of Public Health at Emory University in Atlanta, Georgia, told Reuters Health. "This is an important population of women who can clearly benefit from increased HIV prevention efforts." Crosby and his team surveyed 571 low-income African-American Missouri residents. About one quarter of the respondents lived in rural counties, while the majority lived in urban or suburban areas. Rural women were twice as likely as urban or suburban women to say that they did not have a preferred way to prevent HIV or sexually transmitted diseases (STDs), because they "don't worry about HIV or STD," the investigators report in the April issue of the American Journal of Public Health, journal of the American Public Health. The women who lived in rural areas were also two times more likely to report never using condoms or not using condoms because they believed that their partner did not have HIV--regardless of whether or not their partner had actually been tested for the virus. And these women were twice as likely to report that their past or current partner had not been tested for HIV. "Because this belief (that their partner did not have HIV) was based on something other than the partner's HIV test, the finding suggests that rural women may be more likely than non-rural women to 'take their partners' word' that they are HIV negative," the authors write. Rural study participants were about half as likely as their non-rural counterparts to report that they had ever been diagnosed with syphilis or gonorrhea. They were also about twice as likely to report not having received counseling about HIV during their last pregnancy, the report indicates. Overall, however, the reason for the discrepancy in HIV beliefs and prevention practices between urban and rural women may be because "HIV is less salient, as a threat, among rural women," Crosby speculated.

Recruitment and Selection in Business :: Papers

Recruitment and Selection in Business Organisations are always needed to recruit new staff every so often. There are many reasons behind this: * If the business has grown, more staff are needed to carry out existing jobs and new posts. * If any existing staff have left by retirement, dismissal and other reasons, these vacancies need to be filled. * Internal promotion offers the existing employees more goals to set. If they take this up, a new member of staff must replace their previous position. In order to perform successfully and remain competitive, a business must have a good recruitment and selection team within their human resource function. Recruitment must be a success by ensuring that they attract the best candidate for to fill the job vacancy. Selection processes are carefully devised and carried out on the possible candidates to help the organisation choose the best person possible to do the job. The Recruitment and Selection Process ===================================== Job Analysis [IMAGE] Job Description [IMAGE] Person Specification [IMAGE] Recruitment [IMAGE] Selection [IMAGE] Appointment/ Interview [IMAGE] Induction Job Analysis ------------ A job analysis is carried out to try and make the position available attractive to the right candidate straight away. In order to attract the ideal candidate, the Human Resources Department must state exactly what they want and be very clear about it. A job analysis must include exact information about: * What the job will involve doing. * What qualities are required to do the job, qualifications and personal attributes. * Wages * Hours Job Description --------------- A job description s designed to outline basic information about the job itself and the role of the employee for that job.

The Holocaust: World War Two Essay -- Socialist Nazi Germany Hitler

The Holocaust: World War II The Nazis and their collaborators accounted for the execution of over six million Jews in World War II. In 1933 the twenty one countries that Germany would come to occupy as a result of the war, were occupied by nine million Jews. By 1945 two out of three of these Jews were heartlessly executed. Adding to these victims, Hitler targeted social outcasts such as homosexuals, the disabled, and Gypsies. Poles and Slavs were targeted for their labor, and Soviets faced death by the millions as prisoners of war. Still more, political and religious leaders were exterminated because they were seen as threats. The Holocaust was an example of the terror felt during the Nazi regime. The end of World War I up until 1933 was a time of economic and political crisis for Germany as a result of this war. President Hindenburg looked towards the right wing group, the National Socialist German Workers (Nazi for short), one of Germany strongest parties to help the nation out of its rut. At the time the leader of the Nazi’s was Adolf Hitler. Hindenburg saw his potential as a leader and made him Chancellor, Germany’s most powerful position in government on January 30, 1933. In less then three months Hitler used his cabinet, Security Police, Storm Troppers, and the State Police to change Germany from a democracy to a dictatorship under his power. With his cabinet he rewrote the constitution and took away individual freedoms, the right to assemble, and the freedom of speech and the press. Hitler’s group of specialty officers arrested political leaders who opposed him. By March of 1933 he had so much control he w... ...s most shameful events, and the Nazi terror was so much worse because it was unprovoked. - Poltorak,A. and Y. Zaitsev. Remember Nuremberg. Moscow: Foreign Languages Publishing House, 1966. - Horn, Daniel. Adolf Hitler and the Third Reich. St. Louis: Forum Press, 1976 - Kauders, Anthony. German Politics and the Jews. Oxford: Claredon Press, 1996 - Nachmann, Werner, Nahum Goldmann, and Helmut Schmidt. An Exhortation and Obligation. Cologne: Federal Republic of Germany, 1978. - Lewin, Abraham. A Cup of Tears: A Diary of the Warsaw Ghetto. Oxford: Basil Blackwell, 1988. - Lifton, Robert Jay, The Nazi Doctors: Medical Killings and the Psychology of Genocide. New York: Basic Books Inc, 1986. - Gutman, Isreal. Resistance: The Warsaw Ghetto Uprising. Boston. Houghton Mifflin Company, 1994.

What Major Events in the Cold War Caused Fidel Castro?

What major events in the Cold War caused Fidel Castro to side with the Soviet Union Super Power? In the 1960’s the world was largely dominated by the Cold War which was a long period of tension and hostility that only occasionally broke out into open warfare. This conflict was caused by the rivalry of two superpowers – the United States and the Soviet Union and emerged after the Second World War. Both super powers had different ideologies – the United States was a capitalist democracy, whereas the Soviet Union were communist.These two super powers tried to influence many different countries throughout the world which ended up causing worldwide tension. More specifically, Cuba as country was affected by the Cold War in many ways and there were many events that caused them to side with the Soviet Union during this time when driven away by America. The major events such as Cuba’s New Regime, the Bay of Pigs attack and the Cuban Missile Crisis all had an impac t on Cuba being pushed away from American alliance and towards the Soviet Union. Cuba was largely controlled and owned by the United States.This includes their economic wealth, oil, refineries, mines, cattle ranches and railways. When Fidel Castro came into power in Cuba, many things changed. He introduced the new regime, which America was extremely suspicious of when Castro began to bring in socialist reforms such as redistribution of land, the collectivization of agriculture and nationalization of transport. These measures affected American investors and in turn caused America to react by banning Cuban sugar imports to America and break all diplomatic relations.USA became more hostile when Castro started trading with the Soviet Union and brought in thousands of Soviet technicians. America began to believe that Cuba was communist, which was not yet the case. America started secretly planning to invade Cuba and to overthrow Fidel Castro. This event of the new regime which was conduc ted after the Cuban Revolution had a great impact in the driving away of Cuba from their alliance with the United States and in turn pushed them closer to the Soviet Union.Another largely to blame event is the American failure of the landing at the Bay of Pigs. This was another attempt to over throw the Cuban government and evict Fidel Castro from power. This affair was a complete disaster on the behalf of America as Castro’s guerrilla forces easily defeated the US invaders within 2 days of the attack and all Americans were killed or taken as prisoners. The Bay of Pigs ambush was extremely embarrassing for the US, both because their involvement had been very public and the whole affair had been poorly planned and executed.Kennedy took public responsibility for the mistakes made, but remained determined to rid Cuba of Castro. This was an extremely short conflict and left USA with great shame and embarrassment. The Cuban Missile Crisis was also an important event that contribut ed largely to Fidel Castro being pushed into alliance with Soviet Union by America. US spy planes spotted nuclear missile sites being built by the Soviet Union on the island of Cuba. After being informed of this, Kennedy called together 18 of his closest advisers to try to resolve the most dangerous confrontation of the cold war.Kennedy decided to place a naval blockade around Cuba with the aim that it would prevent the Soviets from bringing in more military supplies into Cuba. Kennedy demanded the removal of the missiles already there and the destruction of the sites. During the crisis, the two sides exchanged many letters and other communications. The leaders of both superpowers recognized the devastating possibility of a nuclear war and publicly agreed to a deal in which the Soviets would dismantle the weapon sites in exchange for a pledge from the United States not to invade Cuba.In a separate deal, which remained secret for more than twenty-five years, the United States also ag reed to remove its nuclear missiles from Turkey. Although the Soviets removed their missiles from Cuba, they escalated the building of their military arsenal; the missile crisis was over, but the arms race was not. There were several monumental events that occurred during the Cold War that caused Fidel Castro and Cuba to side with the Soviet Union.There were political disagreements between Cuba and the United States, as well as direct conflict and violence between the two. There were extremely tense confrontations between the two super powers that could have ended tragically and caused an entire nuclear war. President Kennedy told Americans after the Cuban Missile Crisis had ended – â€Å"For, in the final analysis, our most basic common link is that we all inhabit this small planet. We all breathe the same air. We all cherish our children's future. And we are all mortal. â€Å"

“Letter from Birmingham Jail” Literary Analys Essay

Martin Luther major power, juniors, earn from Birmingham Jail, was written in 1963 during the time African Americans were fight for equality among races. We can declaim this by the vocabulary utilise in his writing such as Negro, which was go ford at one time, and is no long-lived considered, politically correct. The purpose for the letter is that Martin Luther force Jr. was accenting to convince the smock clergy manpower that him and his Peoples actions were completely redundant for the situation. When doing this, he uses critical and persuasive tones to try to influence the show uper to agree with him. Martin Luther fagot Jr. provides a valid tilt using logos, pathos, and ethos throughout his letter.The use of simile in Dr. queen regnants letter makes the African Americans bowl over of segregation seems, clean roughly holy. He compares being arrested for his peaceful precisely vile actions to the crucifixion of Jesus for his unusual God-consciousness and nev er-ceasing devotion. Martin Luther queen, Jr. ties himself to God by suggesting that above original rights and legal rights are God-given rights, and these rights are the ones that he and his followers are strengthenering. He says that just laws, are laws that Square with moral law or the law of God. King resumes this spectral association in his last paragraph, where he mentions colors who conduct sit-ins as children of God who contribute up for the most scare value in our Judeo-Christian heritage. These similarities make Dr. King and his men seem to be fighting an almost heavenly cause, one that has the support of God and of history.King also uses his percentage through writing to educe emotion. deflexion from his associations to God and Socrates, which may foster religious readers better connect to his message, Martin Luther King Jr., writes about the mad suffering that blacks went through collectable to segregation and prejudice. He replies to washrags telling blacks to dwell for desegregation by bringing up several murders committed by whites on blacks, including lynching, drowning, and police cruelty. He conserves on these emotional out looks by expressing how children begin to perform disturbed by segregation when they derive that they are considered lesser to whites.King uses defined examples, such as a little girl who finds out that she cant foretell an amusement park because it is closed to biased children, and a son who asks, Daddy, why do white muckle treat drab people so mean? He shows how the build-up of these thoughts in black children eventually pull into hatred for whites when he says, There comes a time when the cup of endurance runs over, and men are no longer impulsive to be plunged into the abyss of despair. All of these statements help the reader see just how blacks were disturbed beyond decency and rightfulness. Kings use of emotional writing helps readers develop discernment for the segregated.Martin Luther King Jr., is trying to tell the white clergymen what he feels they are doing wrong. He uses so numerous different emotional pulls at the attempt to grab their attention. He does a with child(p) job of doing this through referring to the sacred scripture and about children. Through the use of rhetorical strategies, Martin Luther King Jr. countered the clergymens argument. He also got their attention due to his unique strategy of directly addressing his readers, the clergymen, to create the install of his argument. From there, King is able to shatter his confrontations claims. This way of arguing allowed King to present his argument with more control to achieve his goal justify the reasons for unprovoking demonstrations against segregation.I feel as if Martin Luther Kings Letter From Birmingham Jail had a great impact on the rights of black people during his time. The fact that is still read today proves its a great piece of writing. From my point of view he was in the right with e very notion he expressed I frankly dont see how you couldnt agree with him. His writing is not lonesome(prenominal) changing the world, but is entertainment to read. In the closing of his letter he says I hope this letter finds you strong in the faith. I also hope that the parcel will soon make it assertable for me to meet to each one of you, not as integrationist or a civil-rights leader but as a fellow clergymen and a Christian brother. This is the hope of many people we are getting closer each day to having his hope become a reality. I believe this letter had a huge impact on many peoples lives, and will continue to change the world.